Best Marketed Hotel – General Division

This category recognises venue excellence regarding the approach taken to market their venue via a number of effective forms of marketing and communication. The judges are looking for innovation, relevance and effectiveness in delivery. Please note: Judging for this category will be based solely on the written submission lodged with the relevant State Branch for their awards. Judges will base their assessment on a range of areas including, but not exclusive to, the following:

• Research and planning to achieve marketing strategy
• Marketing activity relevant to size of hotel operation
• Consistency of in-house marketing
• Effective website and social platforms
• Effective use of social and digital media
• Quality of promotion collateral
• Evidence of effectiveness of marketing activity